Covering over 175 industries and updated every 90 days, the First Research Industry Profiles do the "heavy lifting" for you - saving your sales team valuable research time, enhancing client communications and giving you the competitive edge to win more business.
Easy-to-use and up-to-date, the Industry Profiles provide you with the industry research necessary to stay on top of constant changes in select industries.
The First Research profiles help target your products and services directly to prospects. The Industry Profiles provide the information and understanding you need to engage new prospects during the sales process, deepen customer relationships and strengthen your own bottom line.
Topics Covered
Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms
Summary Brief Excerpt from Industry Overview Chapter: The US interior design industry includes about 11,000 businesses with combined annual revenue of $7 billion. Major companies are units of larger architectural and design firms Gensler; Hellmuth, Obata + Kassabaum (HOK); Perkins + Will; Callison; and Leo A Daly. The industry is highly fragmented: the 50 largest firms account for only 10 percent of total revenue. Most firms are small: a typical business has one location, fewer than four employees, and average annual revenue of about $620,000. About 30 percent of interior designers are self-employed. COMPETITIVE LANDSCAPE Constructing and renovating residential, commercial, industrial, and institutional buildings drive demand for interior design services. The profitability of individual companies depends on accurate bidding, timely delivery, and a steady volume of projects. Large companies have advantages in marketing, developing partnerships, building a large client referral list, and getting priority service from suppliers. Small companies can compete effectively by providing better service, specializing, and using unique or custom product sources. Average annual revenue per worker for a typical business is $185,000. Competitors include suppliers and consumers. Suppliers compete by expanding their services to include interior design, and consumers, by establishing their own independent businesses, typically a home-based operation focusing on interior decorating. PRODUCTS, OPERATIONS & TECHNOLOGY Major services of interior designers are selling products as part of an integrated design service, providing fee-based consulting services, and managing subcontractors.
Laura Wood
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Copyright Business Wire 2006
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